Workshops and masterclasses

Digital marketing essentials

On-site training, up to 20 people
Half-day programme: £650 (exVAT)
Full-day programme: £850 (exVAT)

This intensive and engaging workshop will take you through the fundamentals of digital marketing, from business planning and market strategy development, improving your SEO, integrating social media, using email marketing, right through to understanding online analytics. With a focus on effective business planning, the interactive sessions will look at the tools and techniques used by online marketers, from search engine optimisation, to pay-per-click, and social media marketing; to effective press and PR and creating compelling content.

Programme

Developing a marketing / communications strategy
  • Developing the vision statement
  • The marketing mix
  • Online vs offline: pros and cons
  • Note on GDPR

    • Understanding the market
  • Market testing
  • Market segmentation and target outline
  • Customer relationship management
  • Marketing data and analytics

    • Digital marketing techniques
  • Social media marketing
  • Website optimisation and performance
  • Search engine optimisation, paid, unpaid
  • Local SEO
  • Direct campaigns - e-mail & mailing lists
  • Display, video and immersive campaigns
  • Narratives and storytelling
  • Analytics and reporting

    • Developing a value proposition
  • Managing an online brand
  • Online feedback and peer reviews
  • Forming a positioning statement
  • Press and PR
  • Writing compelling content


    • We bring training and development directly to you, through a range of workshops, masterclasses and planning sessions delivered to you and your staff on your premises. Save on the cost of expensive off-site training courses: we deliver training tailored to your needs at a fixed price regardless of how many staff attend*.